Owning stock in a business is owning an interest in that business. Essentially, stock is a representation of ownership in a business. Granted it generally takes a ton of stock, quite literally, in order to have any significant ownership in any given business but ownership is what it represents. It means that you have a valid interest in the company and a legitimate claim to a portion of the company’s holdings or profits. Owning a share of stock makes you a part owner of the business in which you own the stock. Ever wanted to own a Harley? How about owning a share of their stock? It’s probably cheaper and with gasoline prices hitting the roof lately might make you enough extra money to buy your own Harley to ride as well as a taste of ownership in the company.

Many people purchase stocks for many different reasons. There are about as many reasons for the purchases as there are people. Some people hope to accumulate a large amount of stock within a company so that they may wield some level of power within that company. This is not always the case though in most companies those that own large quantities of stock do have a bit of a voice when it comes to the decisions being made concerning the future of the company (companies are responsible to those that hold shares of stock after all).

When purchasing stocks for the purpose of profits you need to see the big picture though and not simply focus on whether you like the company or their products. This is a financial decision that can bring you big money, some money, or cost you money in the end. If you earn big returns then it is money well spent, if you lose money then lets hope that it was a learning experience at the very least. A few things to look at when selecting stocks include the following.

1) History. There is a lot that can be learned from a company’s history. Does it treat its employees well, has it experienced ups and downs along the way and came out smiling, has it had its shares of upheavals and still managed to come out ahead? You want to invest in a company that has a history of overcoming adversity when possible.
2) Current performance. You don’t want to linger in the past however as the present can tell a lot about companies too. Owners and founders die only to be replaced by boards who have profit in mind but do very little to instill the same loyalty from buyers that previous owners managed to do. You want to avoid these companies as they could be on their way to a few turbulent times ahead.
3) Forecasts and projections. While these are all very speculative you can judge how well a company has met these forecasts in the past in order to predict how it will deal with the future this time. If you feel good about the financial future of a company and want to be along for the ride, perhaps the company is worth the risk.

You will find as many reasons for investing, as you will find reasons to purchase stock. The questions you should be finding out for yourself is why people by certain stocks and that is question that is going to be individual to each person for each stock they purchase. There are no magic formulas for success though there are many things you can do to lessen the risks of failure when investing in stocks in bonds.

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