Partner up with Google and watch your business boom! Find out how to score high in searches, use AdWords, and connect with customers Google – what a magnificent, two-headed creature! On one side are searching customers; on the other, business owners like you. This book helps bring both together to live happily ever after. Here’ s where you’ ll discover how to climb higher on Google’ s index, explore its great advertising programs, and find out how your site can win the search sweepstakes. The Dummies Way Explanations in plain English ” Get in, get out” information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun Discover how to: Find customers seeking what you sell Optimize advertising keywords Maximize cost-per-click benefits Plan and execute an ad campaign Build revenue with AdSense Place higher in search results